Brand Refinement

Refining a beloved poet's brand presence

How we worked with Bentlily

The Challenge

Bentlily has a solid fanbase, and is now ready to push towards bigger growth. In order to grow its online audience, gain traction for an upcoming book release, and diversify its revenue stream to include branded products, bentlily needs to clarify its brand and distinguish itself from a sea of Instagram platitudes.

The Work

We developed a brand strategy and visual brand identity for bentlily. Our goal was to create a brand that communicates the joy and power of noticing the moments in your life.

We identified the core audience for bentlily: the super fans. We provided valuable insights into their values, behaviours, lifestyle, and how to reach them. We also showed bentlily how to tap into trend of the rise of the creator. A new kind of influencer who builds their audience through the power of their creativity. They are known for their craft, rather than for just being famous.

We distilled the work down into a simple brand promise that bentlily can deliver on every day.

Once we determined the key brand characteristics, we created a compelling visual identity. One that gets noticed and is aligned to the core audience and their preferences.

The Outcome

  • Instagram followership doubled within 8 months (from 4k to 8k). Shares of posts have increased 5x.
  • A distinctive brand that communicates the value consistently delivered by bentlily: Capturing the beauty of ordinary life and the power of moments in time.
  • Detailed insights and analysis of bentlily's core audience. This has enabled bentlily to hone in on content that builds emotional connections. Fans keep coming back each day and the loyalty continues to grow.
  • A clear brand guide that can be taken on easily by newly onboarded employees.
  • A brand that informs the strategy. For example, who to partner with, what platforms to target, and how to connect with the core audience.
  • The brand has provided the visual foundation for a brand new merchandise line, as well as an upcoming book launch.
“Teresa and Jen became fans before they took on this work, and that's part of their magic. They inhabit the perspective of your customer so they can speak authentically about what works and doesn't work in real life, not from a theoretical view. Teresa's strategy mixed with Jen's creativity is a powerful combination, made extra rare by the amount of heart they pour into each engagement. I can't recommend them highly enough!”
Samantha Reynolds
Poet

Define your brand and stand out